Google Digital Advertising Antitrust Litigation
The plaintiffs' economic causation theory posits that Google's monopolistic control over digital advertising markets—through practices such as suppressing header bidding, acquiring competitors like DoubleClick, and engaging in tying arrangements—has artificially inflated advertising costs for buyers and suppressed revenues for publishers. This conduct has resulted in economic harms including increased operational costs for advertisers, diminished revenue streams for publishers, and market exclusion of smaller competitors, thereby entrenching Google's dominant market position.
29
Pending actions
60
Total actions filed
Active
Status
08/10/2021
Established
Who qualifies
Entities must demonstrate harm caused by Google's alleged monopolistic practices in digital advertising, specifically showing that they participated in the affected markets (advertisers or publishers) during the period from around 2020 onward, and that their economic harms (increased costs, reduced revenues, market exclusion) are directly attributable to Google's anti-competitive conduct.
Products involved
- Online display advertising services
- Ad exchanges
- Header bidding technology
- Google’s ad tech products
Alleged injuries
- Increased costs for advertisers
- Reduced revenue for publishers
- Market exclusion of competitors
Settlement landscape
No specific settlement estimates or average case values are publicly available. Court filings and legal analyses suggest that damages could be substantial, potentially reaching into hundreds of millions or billions of dollars, depending on the scope of damages proven and the court's rulings. Recent legal developments indicate the possibility of significant penalties if Google is found liable, but no concrete figures have been disclosed.
Lead counsel
- Berman Tabacco LLP
- Gibson Dunn & Crutcher LLP
This page is generated from the official JPML pending-MDL report and public court records, refreshed monthly. It is provided for attorney reference and is not legal advice.
